Grab Market Share Now With Your Website!

Now is the time to grab market share. When every penny counts, one important place you can really put your marketing dollars in and truly track results is with your website.

Here are five things to try to help increase the amount of traffic to your website and keep visitors coming back.

The first tip is to have proper page titles. This refers to how each page of your website is named. A proper title means that it contains key words and relevant information that describe the content of the page. The order of the words within the name is also an important factor. Make sure that the most relevant keyword appears first. Remember, the closer the title describes the page, the likelier it becomes to gain a better ranking in search engines.

Adding additional relevant keywords to your homepage is another thing to try. While your homepage may already have some relevant text, it needs to spell out your services in terms that people would use to search for you. Also keep in mind that if your text is in flash or graphics, search engines are not able to read it.

Speaking of content, another thing that is a must is keeping your content fresh. Keeping your content fresh plays a very big role in keeping visitors coming back. A content management system is a great tool that allows site owners to upload new content any time they want. Visitors will come back to your site again and again as long as it meets their viewing expectations and it provides them the information they are looking for.

Fourthly, improve the links that point to your site. Some search engines such as Google use the number of links pointing to a site as a measurement tool. You should not only check how many sites link to your site but also check how relevant the data is that links to you. You can find this information on alexa.com or by using Google.

Finally, start a blog and put relevant articles on it that contain important keywords. Link the blog back to your main website. Blogs are easy to use and a fun way to communicate real time information. A blog for your business can be implemented within 24 hours and can have a huge effect on your relationships and website traffic. It is a unique way to connect with existing clients and build trust with prospects.