(CNN) -- The "best job in the world" contest has generated huge interest around the globe, but the jury is out on whether that will translate into more tourism dollars for Queensland, Australia.
Ben Southall will move into a three-bedroom beach home overlooking the Great Barrier Reef.
"That's the million dollar question," said Anthony Hayes, CEO of Tourism Quensland, which sponsored the contest.
"Quite frankly you can have $150 million worth of publicity, but if it doesn't generate sales you've really wasted your time on a pretty story."
A British man beat 34,000 other applicants Wednesday to win the right to stroll the white sands of a tropical island in Queensland, Australia, file weekly reports online to a global audience and earn a cool $100,000. Watch as lucky winner is revealed »
For the winner, Ben Southall, the six-month assignment is a far cry from his old job as a fundraiser.
"I love discovering new places," Southall said in his hyperkinetic minute-long application video for the position.
"Last year, I drove all around Africa, I crossed deserts, climbed mountains, run marathons, bungee jump, mountain-bike, scuba-dive and snorkel everywhere because I'm practically a fish myself."
Oh, and he rode an ostrich.
He will move into a three-bedroom beach home overlooking the tropical island's Great Barrier Reef. For six months, he will feed the fish, clean the pool and send weekly blog and video reports on what is happening on the island.
Other benefits include free return airfares from their nearest capital city, transport on the island, computer and camera gear and travel to other islands.
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